So what? I don't equate it with the Word of God; no translation is the pure Word of God (which actually doesn't exist in its original form.) What it means in Revelation is exactly what it mean when it says in John1:14, "Now the Word became flesh and took up residence among us. We saw his glory—the glory of the one and only, full of grace and truth, who came from the Father. "
On the other hand I am not going to pull a phrase from Revelation to prove anything about Bible translations. Jesus is the logos -- the manifestation of God --, he is not a phrase.
As the Logos, Jesus Christ is God in self-revelation (Light) and redemption (Life). ... Jesus Christ not only gives God's Word to us humans; he is the Word. The Logos is God, begotten and therefore distinguishable from the Father, but, being God, of the same substance (essence). "