I know I've said this before...when I'm torn between two male candidates I choose which one I find more attractive....and I'm not kidding
I know I'm not the only that does this, but at least I look at their plan and goal while in office first...I try to be educated
This is actually a very smart and effective tactic. Looks matter.... to everyone. No matter how much we want to claim "we look at only the inward person."