DEI madness backfires - again

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Gideon300

Well-known member
#1
Mar 18, 2021
5,508
3,313
113
Frankston, Victoria
christianlife.au
#1
I don't often get encouraged by the news. This time is an exception.

Jaguar decided to "rebrand", changing its image to a work, progressive "Diversity, Equity and Inclusivity" company. I think they should have included "absurdity" in there somewhere. but these you go.

Jaguar's marketing agency produced an ad featuring all that that is wrong with the woke progressive agenda in the Western world. The response was mockery and complete rejection of Jaguar's rebrand. Jaguar has only itself to blame. The ad did not even mention or display a car. Initially, some thought it a bad taste prank. Not at all. Jaguar's CEO criticised those who mocked his obviously homosexual inclined ad campaign.

Jaguar's ad is disgusting, but the response is exactly what Jaguar deserved. And should have expected. Such an approach battered Bud Light sales, some men even sending their beer back. Disney likewise is suffering a massive slump. Jaguar is about about to join them.

Many big companies have fallen for the DEI propaganda. Some are in effect blackmailed by large investment companies. Some are selectively investing in companies that they assess as being DEI compliant. These non-elected guardians of public (im) morality are costing the average person by making companies run according to race, religion, gender, sexual preference, colour and conformity to the LGBTQI agenda. I did not know this until recently, but there is an organisation that rates companies on how well they support homosexual aims and objectives.

There is a 17th century saying that a fish rots from the head. It's not accurate, but it fits. You can change governments at the ballot box, but the secretive world of business is much harder. Anyone who raises the issue of, for example, how well someone is performing, it's easy to cry "Discrimination". Jaguar is the perfect example of this. Management did not apologise for their folly. They complained about the response. So they blame their potential customers for not wanting to identify as something that offends them.

We need to keep praying about these issues. God can turn things around. Many countries live under the control of oppressive regimes. We have the freedom to say "no" to DEI madness at present. Let's pray that this is maintained.
 
Dino246

Dino246

Senior Member
#2
Jun 30, 2015
25,729
13,917
113
#2
Gideon300 said:
I don't often get encouraged by the news. This time is an exception.

Jaguar decided to "rebrand", changing its image to a work, progressive "Diversity, Equity and Inclusivity" company. I think they should have included "absurdity" in there somewhere. but these you go.

Jaguar's marketing agency produced an ad featuring all that that is wrong with the woke progressive agenda in the Western world. The response was mockery and complete rejection of Jaguar's rebrand. Jaguar has only itself to blame. The ad did not even mention or display a car. Initially, some thought it a bad taste prank. Not at all. Jaguar's CEO criticised those who mocked his obviously homosexual inclined ad campaign.

Jaguar's ad is disgusting, but the response is exactly what Jaguar deserved. And should have expected. Such an approach battered Bud Light sales, some men even sending their beer back. Disney likewise is suffering a massive slump. Jaguar is about about to join them.

Many big companies have fallen for the DEI propaganda. Some are in effect blackmailed by large investment companies. Some are selectively investing in companies that they assess as being DEI compliant. These non-elected guardians of public (im) morality are costing the average person by making companies run according to race, religion, gender, sexual preference, colour and conformity to the LGBTQI agenda. I did not know this until recently, but there is an organisation that rates companies on how well they support homosexual aims and objectives.

There is a 17th century saying that a fish rots from the head. It's not accurate, but it fits. You can change governments at the ballot box, but the secretive world of business is much harder. Anyone who raises the issue of, for example, how well someone is performing, it's easy to cry "Discrimination". Jaguar is the perfect example of this. Management did not apologise for their folly. They complained about the response. So they blame their potential customers for not wanting to identify as something that offends them.

We need to keep praying about these issues. God can turn things around. Many countries live under the control of oppressive regimes. We have the freedom to say "no" to DEI madness at present. Let's pray that this is maintained.
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I didn't know this about Jaguar, so thanks for bringing it to my attention. Jaguar was one of my favourite automobile brands, but they have done nothing exciting for thirty years (aside from the never-released C-X75). Hopefully they can get their heads out of their anatomical tailpipes and get back to doing what they did so well 60-70 years ago.
 
p_rehbein

p_rehbein

Senior Member
#3
Sep 4, 2013
30,778
6,936
113
#3
Having spent the decade of the 70's overseas, I can say without hesitation that Jaguar was a car that held some "status" among folks, but it also had the worst record for dependability. Owners frequently had to have it in a Auto Shop specializing in Jaguars to have it tuned/adjusted so it would run properly.
In 1975, you could buy a Jaguar XKE for about $500.00. Then spend another $2,000.00 to get it running properly and replacing glass and other items to be able to ship it back to the U.S.

I knew three different NCO's who did just that. My VW Beetle did just fine for me. Every winter, when the snow piled up, I would cruise down the streets on my way to work laughing at all the Jags and Mercedies parked on the side of the streets... :)
 
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seed_time_harvest

Senior Member
#4
Dec 9, 2011
14,160
1,809
113
#4
Will people boycott Walmart because of DEI initiatives with Christmas right here or will they not boycott Walmart because of their lower prices?
 
Dino246

Dino246

Senior Member
#5
Jun 30, 2015
25,729
13,917
113
#5
p_rehbein said:
Having spent the decade of the 70's overseas, I can say without hesitation that Jaguar was a car that held some "status" among folks, but it also had the worst record for dependability. Owners frequently had to have it in a Auto Shop specializing in Jaguars to have it tuned/adjusted so it would run properly.
In 1975, you could buy a Jaguar XKE for about $500.00. Then spend another $2,000.00 to get it running properly and replacing glass and other items to be able to ship it back to the U.S.

I knew three different NCO's who did just that. My VW Beetle did just fine for me. Every winter, when the snow piled up, I would cruise down the streets on my way to work laughing at all the Jags and Mercedies parked on the side of the streets... :)
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However, said XKE's are still worth a heck of a lot more than VW Beetles. ;)

I would concur about the general trend though: Jaguar knew how to make cars fast; they just didn't know how to make them reliable.
 
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