Not too long ago I had a meeting with the pastor of a group I had been visiting, and he kept using this word that really bugged me: the "unchurched." What he meant by that was someone who had never been or wasn't currently attending a local congregation on a regular basis. His whole thrust was to get the "unchurched" into the weekly meetings. His mission wasn't to go out and plant seeds but to get people to come to him, where supposedly they would receive seeds via his sermon. Even if they did decide to become a member, they wouldn't then go out and plant seeds, they expect people to come to them, just as they had done. The only one planting any seeds was the pastor, once a week on Sunday.
The problem with groups who use this approach is they usually end up compromising to get people to come to them: big fancy buildings; nice comfortable seating; elaborate musical or theatrical performances; coffee shop; sermons that don't offend; etc. And typically the pastor is the star of the show, not our Lord. There's another problem with this approach: as soon as a more attractive "church" comes along they'll leave.
I've even heard of groups that pay people to come to their meetings. Life.Church is a good example of this. Their policy, the last I heard anyway, was that if a person is in need they could take money from the offering when it went around. I applaud their desire to help the needy but is this really the way to do it? I knew people who made a point of attending just so they could grab some cash. They couldn't have cared less about Jesus or getting saved . . . or getting a job.