A fascinating CNBC interview with the company's relatively new search liaison, Danny Sullivan, laid bare some of the painful myths associated with Googling everything.
Sullivan explained that part of his job is to explain that Google isn't some infallible oracle, but, instead, that its algorithms sometimes dance an ungainly samba.
Indeed, he explained the heart of Google search very simply: "We're not a truth engine."
Yet so many people think it is. So many have abdicated their own sense of judgment in favor of the ease of pressing a few buttons to get the answer.