I'm going to attempt to recite an old fake advert from the 90s Rush Limbaugh show. I've never been able to find it on the net so here goes:
Billy: Hey, Mom what's for lunch?
Mom: Tuna sandwiches.
Billy: Awww, the tuna doesn't taste as good as it used to.
Announcer: That's the phrase being used by moms and kids alike ever since tuna companies came up with dolphine free tuna, but luckily there's Wheez Cold Tuna. Not every tuna company has bowed to the demands of the environmentalist. Our tuna is chopped full of dolphin because now there's more for us to use.
Billy: The tuna doesn't taste as good as it used to.
Mom: This is Wheez Cold Tuna, Honey. Try it.
Billy: Mmmmm, Suuupppeerrrr!