I love the verse,
“For this is good and acceptable in the sight of God our Savior, who desires all men to be saved and to come to the knowledge of the truth” (1 Timothy 2:3-4, NKJV).
God loves all humanity and desires everyone to have a relationship with him and accept the gift of forgiveness, grace, and eternal life in His kingdom.
We also have free will to reject God and the gifts He offers. Unfortunately, there are unrepentant people who have no desire to live God's way of life. They have made that choice themselves, and it appears that there is nothing that will change their mind.
It's that proud mindset originated by Satan who would rather reign and live in hell rather than repent, accept Jesus as their Lord and Savior, and enjoy eternal peace in heaven. Hard to understand, but I know some people, sadly, who appear to have willfully made this choice.