Yes breno, but there are times when it just becomes a cliché, and people exploit its usage (verbally speaking). As you implied, and apostle Paul stated, without it, everything else is meaningless, i.e. even having all the supernatural gifts of the Holy Spirit. But, let's face it, much, much easier said than done. Sometimes i prefer people to express HOW to love, rather than let's love. That is, appreciating the weakness and cowardice of being selfish, the insecure aspect of retaliation, the ugliness and gluttony of greed, the delusion, hollowness and defiance of arrogance, the depravity and insatiability of vice, etc... .The strength of altruism, the gratitude and reverence of prayer, the soundness and charm in humility, the strength and discipline of self-control ...