The JIM campaign is Jesus In Me. This was a nationwide outreach in the UK in 1994. There were adverts in all the national newspapers, and on billboards everywhere. There was a local church outreach in Peterborough one Saturday afternoon when I had a rare weekend day off.It was the music that drew me to Him, as He knew it would. The rest as they say, is history.
East Anglia is on the east side of England, about halfway down on the right side of the map.