Jesus IS the logos (Word) of God (The Father).
Verse 14 makes that clear:
"And the Word became flesh, and dwelt among us, and we saw His glory, the glory of the only begotten from the Father, full of grace and truth.” (John 1:14).
Also Rev 19:13-16 (The Coming of Christ)
“He (Jesus) is clothed with a robe dipped in blood, and His name is called The Word of God. And the armies which are in heaven, clothed in fine linen, white and clean, were following Him on white horses. From His mouth comes a sharp sword, so that with it He may strike down the nations, and He will rule them with a rod of iron; and He treads the wine press of the fierce wrath of God, the Almighty. And on His robe and on His thigh He has a name written, “KING OF KINGS, AND LORD OF LORDS.”” (Revelation 19:13–16)
"I am a king. For this, I have been born, and for this I have come into the world, to testify to the truth" (John 19:37)