Most hotels and motels are independently run here or bnbs, now you got air bnbs.
Only the big internationals have huge chains, but far to expensive, or they are for business travelers who make a living on the road...but since they have huge turnover things break down and run down pretty quickly. Those motels are very generic and dont have much character, you wouldnt really stay in them for holiday, just things like work conferences. If you want a real holiday where you dont have to keep going from place to place its better to go to a resort, that has meals included and activities.