I've been reading the business section of the newspaper since I was in jr high. Women are turning over serious cash in sportsmanship. There has never been a time before that women have been so involved in hunting, marksmanship, athletics.... I have never seen as many pink guns as I have the past 15 years. I read an article a few years ago, women make up nearly half of the customers at Basspro and Cabelas. There is 6 to 7 days a month, I can't use my range at the gun club because women are having exclusive competitions. The number of women with recreational pilots licenses or higher are at an all time high, more and more woodworking tools are marketed toward women. Women are generally the go to for refinishing furniture. I was just at a racetrack this past Saturday, half the drivers and ones wrenching were female.
The more women work, the more money they have for these things, and they do like this stuff, always have.